What is Email Marketing and how to do it, know the complete guide

Email marketing is a form of digital marketing in which email is used to promote business products or services for the purpose of advertising. It is considered a better and professional way to increase sales among consumers. There are about 94% of email users on the Internet today and 99% of email users check their emails regularly. Email marketing is the cheapest marketing and about 60 to 70% of adults use email marketing to build trust with customers. If you also want to make your career in this field and want to know what is email marketing, then read our full blog.

What is an Email Marketing Course?

Email marketing course is a certification/diploma level course. In this course we study how emails help business/companies/marketers to increase their sales. In this course, along with promotion, students are also taught how to create a strategy for email marketing that builds trust between the company and the consumers. After completing email marketing course, you can apply for marketing agencies, government and private organizations, IT sector, colleges and digital marketing One can work in different sectors like universities, advertising agencies.

Essential Skills for Email Marketing Course

Given below are the list of skills required for email marketing course-

  • research skills
  • basic computer knowledge
  • good communication skills
  • innovative ideas
  • good presentation skills
  • analytical knowledge

email marketing courses

in email marketing digital marketingApart from studying business administration, graphic design, web design, digital communication, one can do online courses, because email marketing is a certification/diploma course. Some of the online courses offered in email marketing are given below-

online courses Forum
Email marketing-Double your list, Traffic and Clickbank sales Udemy
Learning Mailchimp Linkedin learning
The complete Mailchimp Email marketing course Udemy
Email and affiliate marketing mastermind Udemy
Use Mailchimp to Build an E-mail Marketing Campaign Coursera Project Network
The Strategy of Content Marketing University of California
Create a Professional Automated Landing Page using Mailchimp Coursera Project Network
Create an Email Autoresponder Using Mailchimp Coursera Project Network
Construye una campaña de e-mail marketing con Mailchimp Coursera Project Network

offline courses

offline courses College fees
Certificate Course in Email Marketing NIIT Digital Marketing
Tata Institute of Social Sciences Delhi School of Communication
₹40,000-1 lakh

Best universities in the world for email marketing

The list of best universities in the world for email marketing is given below-

Best Colleges in India for Email Marketing

Given below is the list of Best Colleges in India for Email Marketing-

  • APTRON Delhi
  • NMIMS University
  • Institute of Marketing Communications India
  • Digital Marketing Institute
  • NIIT Digital Marketing
  • Tata Institute of Social Sciences
  • Delhi School of Communication

Email Marketing Qualifications

What is email marketing and what qualifications are required for it, its main points are given below-

  • To take admission in certificate / diploma course, you have to pass 10+2 from any stream.
  • To take admission in Bachelor’s degree course, you have to pass 10+2 from any stream.
  • If you want to do master course in digital marketing, business administration, graphic design, web design, digital communication etc., then you need to have a bachelor’s degree. However, experience is also demanded by some universities.
  • A good IELTS/ TOEFL The score must be in the English language.
  • To take admission in master’s degree you have a good GMAT/GRE There should be a score.
  • Updated Resume (professional resume,
  • recommendation letter or LOR
  • Statement of Purpose (Statement of Purpose,

Application Process for Email Marketing Certificate Course

There is no special entrance exam conducted for taking admission in Email Marketing Certificate course. In this blog of email marketing kya hai, you will know about the application process-

  • Enrollment in the online certificate course is done by applying directly on the website.
  • Admission to offline institutes can be done on the basis of board scores or previous experience in this field.
  • Some websites also offer free courses, but some websites provide courses with fees.
  • You have to fill the application form to join the course.
  • Online candidates have to visit the website and pay the fees after filling all the required details correctly. However, some websites do not charge course fees.


To know what email marketing is, as well as to apply for the course related to it, the student will need the documents given below-

  • 10th and 12th pass marksheet
  • Graduation Passed Marksheet
  • college leaving certificate
  • Proof of Indian citizenship which may contain birth certificate or passport
  • ‘Physical fitness certificate’ from a recognized doctor
  • 5 passport size photographs of the candidate
  • language test score sheet IELTS, TOEFL e.t.c
  • Statement of Purpose (SOP)
  • Letters of Recommendation (LORs)

Career and Salary in Email Marketing

The average monthly salary offered to students after completing email marketing course ranges between ₹ 25,000 – 40,000, which keeps on increasing as per your experience and skills. Email marketing course is in great demand among the students in the present time and the biggest reason for this is the excellent career opportunities in this field. Some of the popular job profiles in this field and their salary according to glassdoor.com are given below-

job profile average annual Salary (INR)
email marketing intern 2-3 lakhs
teacher/lecturer 3-6 lakhs
email marketing executive 3-6 lakhs
email marketing consultant 2.5-5 lakh
email marketing specialist 3.5-6 lakhs

top recruiters

Talking about the top recruiting area, then the following areas are considered best for those who know email marketing kya hai :-

  • digital marketing institute
  • e-commerce companies
  • college and university
  • Government and private companies etc.

Some of the top recruiting companies are as follows ,

  • Institute of marketing communications in India.
  • Ministry of information technology etc.


How do you do email marketing?

To do email marketing, you have to use different email templates according to the different interests of the user, because you do not have all the users of the same type, all the different age groups and many restrictions. If so, you would have to use different templates to do email marketing.

What do you understand by e-mail marketing?

When we send email to customers to promote a product or service, it is called email marketing.

What is the primary purpose of e-mail marketing?

Email marketing is the process of targeting your audience and customers through email. It helps you increase conversions and revenue by providing valuable information to customers and clients to help them achieve their goals.

What not to do while doing email marketing?

You have to avoid over promoting through email campaigns. Because if your email keeps going to the customer or subscribers very quickly, then they can get irritated.

Hope you have got all the important information about email marketing kya hai from our today’s blog. If you want to study email marketing abroad 1800 572 000 by calling our Leverage Edu Book a free 30 minute session with the experts of They will also help you with the application process with proper guidance.

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